Franchise stores

Type of business: premium and midle-class perfumery and cosmetics store.

Store concept: wide stores with unique design, cozy atmosphere, high level of customer service culture and high quality perfumery and cosmetics assortment.

Store format:
  • Store in a free standing building (the area of 25-50 square meters);
  • Store in a trade center gallery (the area of 15-30 square meters);
  • „Island" in the gallery of the shopping center (the area of 5-10 square meters);
Located on the first floor, with a separate entrance and showcases.

Dzintars catalogue lists more than 1000 cosmetic and perfumery items:
  • Products for body, face and hair care;
  • Make-up;
  • Perfumery for women and men.

Consumer target audience: Women and men who care about quality of cosmetics and perfumery.

Investment: 15 000 - 20 000 EUR, depending on the selected format and store size.

Goods delivery method: direct delivery from the manufacturer with pre-payment.

Payback time: 18-24 months, depending on the chosen management system.


Franchise commercial terms:
  • One-off payment (license fee): None
  • Royalties (deductions from turnover): None
  • Advertising (marketing) Foundation: No
  • For the acquisition of terms: Advance
  • Coefficient of retail markup on products: 2.5 - 5.00

Investments in the store opening:
Format "Shop":
  • Repair of the premises and furniture creation - 500-750 EUR / sq.m.
  • Purchase of products (primary inventory in 1-2 months) - 5000-7000 EUR

Format "Island":
  • Furniture - 700-850 EUR / sq.m.
  • Purchase of products (primary inventory in 1-2 months) - 5000-7000 EUR

Franchise Package content:
  • Individual design project for store;
  • Technical documentation for commercial equipment and furniture creation;
  • Management of corporate identity store;
  • Free training at the training center Dzintars in Riga, providing a set of training materials (travel and accommodation not paid);
  • Calculation of stage order (for the primary commodity content store);
  • Work Manual (standards of customer service, merchandising/ product placement, uniforms for sale persons, politics of marketing campaigns, cards for loyal customers, gift cards);
  • Start-up kit of promotional materials (standard layouts for posters and publications).

For more information please contact: jekaterina.kocetkova@dzintars.lv